Established book charity Booktrust, approached my studio to redevelop their sub-brand Booked-up.
The final Bookbuzz identity uses typography to create a unique look and feel. By using custom typography and specific colour palette, the logo plays to a wide array of ages by combining various age specific visual preferences. The heavy use of line and illustrative font generates a sort-of character, bringing to life the logo and appealing to the visual and creative memory of the target audience.
Artwork & Design: Alex Tomkins
Agency: redcow creative