Done in an appropriation style, this poster alludes to a
bazooka bubble gum trick or treating bag from the 1950s. the main color scheme
here is Bright orange, black and white. The secondary colors present in this
piece are the red and blues of the “bazooka gum” wrappers.
The demographic of this piece is: children 5 years
and older, as well as parents and guardians 22 to 49 years of age. The
typefaces used in this piece are: the trade gothic family, Rockwell Extra Bold,
Black Boxx, and script. Because this is an appropriation of something from the 1950’s,
a time when as many as 4 to 5
typefaces would be used in a single advertisement, it is appropriate for
the presence of so many fonts to be used on this piece.