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Bēhance

Boo At The Zoo Promotion

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  • Boo At The Zoo Promotional Piece
  • A promotional project for the Columbus Zoo and Aquarium, this piece is multi-functional and can serve as a printed poster or can be manufactured into trick or treat bags for the children who attend this annual event.
  •  Done in an appropriation style, this poster alludes to a bazooka bubble gum trick or treating bag from the 1950s. the main color scheme here is Bright orange, black and white. The secondary colors present in this piece are the red and blues of the “bazooka gum” wrappers.
     
    The demographic of this piece is: children 5 years and older, as well as parents and guardians 22 to 49 years of age. The typefaces used in this piece are: the trade gothic family, Rockwell Extra Bold, Black Boxx, and script. Because this is an appropriation of something from the 1950’s, a time when as many as 4 to 5  typefaces would be used in a single advertisement, it is appropriate for the presence of so many fonts to be used on this piece.