Bonny is a well-known condensed milk brand that was launched in Egypt couple of years ago. After a research done by the marketing team at Bonny, they concluded that their target market in Egypt is not aware of the usage of the condensed milk and that they have other alternatives. The other problem is that it will be too expensive to sample free products or to produce a smaller package for sampling.
Create an interactive experience where the customer knows the advantages and usage of the condensed milk in their desserts, get an exposure about Bonny brand, taste the final product that Bonny can produce.
An interactive multi-touch screened vending machine to be built branded Bonny and to be placed in the biggest hypermarkets and shopping malls in Egypt where our target market is.
The vending machine will ask the visitor to choose between three desserts (Cup Cake, Creme Caramel, Chocolate Cake, & Cookies) and to put a Bonny can (as a coin) to start the machine.
An animated infographics video to be played then to show a recipe by a celebrity chef for the chosen product using Bonny.
Then the dessert come out of the machine with a booklet of unique recipes for different desserts using Bonny by celebrity chefs.