Bones Built for Life
A Non-Traditional Advocacy Campaign
A Non-Traditional Advocacy Campaign
A part of my thesis proposal, a non-tradional advocacy campaign for bone health.
Fine Arts and Design, Major in Advertising
These are my campaign's print advertisements:
5 Teaser ads, 1 Intro ad, 8 Sustaining
General message: Build your bones
Fine Arts and Design, Major in Advertising
These are my campaign's print advertisements:
5 Teaser ads, 1 Intro ad, 8 Sustaining
General message: Build your bones
Intro Ad
Proposal for magazine execution for sustaining ads 1-3
flip page says "flip to see how you build your bones"
flip page says "flip to see how you build your bones"
Layout for advertorials
Non traditional execution 1 - Magnetic board
Non Traditional Execution 2 - 8 Art installations (see image below) scattered around areas where people frequently jog or stroll around.
Each piece will have a QR code that if scanned, will lead to a game that will challenge you to find each art installation and scan their respective codes to complete a puzzle.
Game component of the Art Installations
A Bone Mineral Density Test booth design
Spine Stack game
Website and loading page design
Fun Run Event poster
Fun run event stage
Yoga Event poster
