Botlhouse is an all natural fruit drink that gives the feel-good boost you need in your day. The idea behind this project was to create a four series campaign to help advertise beverages. The concept that my partner, Shelby McGeorge, and I came up with was to give the fruit the personality that one would feel proud of drinking.
We gave the fruit the personality that they strive to become apart of your Bolthouse drink giving the idea that only the best and healthiest fruit are picked and mixed into your drink. That is were we decided to use well known lines such as "When I grow up, I want to be a ...." or "I now pronounce you husband and wife" and placing the product name Bolthouse into those lines. We then created a tagline that fits what is that we were trying to convey through our concept which was that "Every fruit wants to be a Bolthouse."