Neggo, Bols’ newest liquor and the world’s first
alfajor-flavored spirit launches worldwide at La Boca Old Bridge. We lit up 270
kilowatts of light to bathe in gold the historic bridge. A vintage milonga was
set up at its base. We were in charge of the event, with more that 80 people
working at it. Figures from the arts and popular culture attended. Everyone had
the possibility to enjoy the show from a traditional boat in the river. In all,
600 people attended the event. We thought and produced everything, from the
brand placement and the ad campaign to this great activation.