Bold is a group of graphic design students at the University of Monterrey (www.udem.edu.mx) who applied in 2013 to be the group that is responsible for organizing events, trips and conferences for all the graphic design students. The identity was created to draw attention and get votes, the group finally won.
The proposal was created based on a investigation of the above groups, students and the whole visual culture that lives on campus. For this we need a strong identity that would stand out and reflect the different personalities of each student, which is why it is called alumni and current students to participate in the creation of a poster.
The logo was created based on the slogan "Llegar a ser más"/"Becoming more" which aims to encourage all students of graphic design.
Special thanks to all colaborators who participate with a poster: