Bold Moves Documentary
- Bold Moves Documentary
Ford Motor Company 2006: Sr. Art Director / Web Designer Ford Bold Moves is a video documentary series that takes you inside Ford Motor Company as it attempts one of the largest corporate turnarounds in history. With candid interviews from Ford executives, employees, industry experts and even Ford detractors, Bold Moves approaches each segment from every angle and keeps asking the question: Will Ford succeed?
On the Bold Moves website, viewers could see at least one new, three to five minute video installment each week that took them inside places the public has never seen before, including Ford executive offices, design studios and assembly plants. In addition to the video, the Bold Moves website included background information on topics covered over the course of the series, point-counterpoint editorials, biographical information on individuals and an area for public e-conversations around each topic.


Gold Clio Award 2007
Client: Ford Motor Co.Creative Agency: JWT Detroit/JWT New York
Executive Creative Director Toby Barlow
Creative Director Toby Barlow, Brian Clark, Stuart O'neil
Associate Creative Director Dan Przekop
Sr. Art Director Doug Wojciechowski
Chief Creative Officer Ty Montague
Engineer Richard Perry
Copywriter Matt MacDonald
Director Joe Berlinger, Bruce Sinofsky
Producer Jennifer Mastrorilli, Debra Airy, Tim Mack
Executive Producer Sam Walsh
Agency Producer Bruce Davidson
Account Manager Brad Carse, Beth Waxman-Arteca, Rich Martinek
Account Supervisor Rich Martinek, Beth Waxman-Arteca, Brad Carse
Editor Outpost Digital
Music Outpost Digital
Story Producer Kathryn O'Kane
Web Producer Jim Rossow
Supervising Story Editor Rachel Dawson
Website Publisher Jonny Leahan
Sr. Project Manager (WEB) Laura Favorito
Sr. Project Manager (Video) Roxana Petzold







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