Janus Badenhorst's profile

Boksem Bier - Craft Beer Packaging

Janus Badenhorst
•
Brief
Design the label, packaging and promotional items for a new South African craft beer.
 
Concept
Inspired by the legendary South African "Trompie en die Boksem bende" – a story about 4 boys and the adventures they had. Mostly focusing on young, modern Afrikaans men, the look and feel is strong, stylish and modern, with an informal, prankish tone of voice.
Duo to the Billy goat’s mischief character, I used it as the icon for Boksem beer,
relating it with the mischievous Boksem bende. There are 4 beer types in the Boksem beer range, each linking with one of the members of the “Boksem bende” – Trompie (Stout), Blikkies (Lager), Dawie (Pale ale) and Rooie (Red beer).
Boksem beer craft beer Afrikaans goat Slingshot south african pranks
Boksem logo varieties
Boksem beer craft beer Afrikaans goat Slingshot south african pranks
Boksem Collateral
Boksem beer craft beer Afrikaans goat Slingshot south african pranks
Trompie Four Pack
Boksem beer craft beer Afrikaans goat Slingshot south african pranks
Slingshot carrying method
Boksem beer craft beer Afrikaans goat Slingshot south african pranks
Boksem beer - Front View
Boksem beer craft beer Afrikaans goat Slingshot south african pranks
Boksem Beer - Back view
Boksem beer craft beer Afrikaans goat Slingshot south african pranks
Collateral shot - Promotional items
Boksem beer craft beer Afrikaans goat Slingshot south african pranks
Promotional item: Bottle opener slingshot
"Handige kettie"
Boksem beer craft beer Afrikaans goat Slingshot south african pranks
Inside of Packaging is a Target - Use with Promotional slingshot
Boksem beer craft beer Afrikaans goat Slingshot south african pranks
Promotional item - Coasters
Front - Logo design
Back - Different Pranks to pull on your friends
Boksem beer craft beer Afrikaans goat Slingshot south african pranks
Promotional item - Coasters
Boksem beer craft beer Afrikaans goat Slingshot south african pranks
Promotional Item - Whoopy Cushion for Pranks
Boksem beer craft beer Afrikaans goat Slingshot south african pranks
Promotional item - Boksem bende "Help-my-sterk-lyk-hempies"
(Tank tops)
Boksem beer craft beer Afrikaans goat Slingshot south african pranks
Promotional item - iPhone covers
Boksem beer craft beer Afrikaans goat Slingshot south african pranks
Promotional item - iPad cover
Boksem beer craft beer Afrikaans goat Slingshot south african pranks
Branded Table Stencil
Boksem beer craft beer Afrikaans goat Slingshot south african pranks
Boksem Billboard
Boksem beer craft beer Afrikaans goat Slingshot south african pranks
Boksem Billboard
Boksem beer craft beer Afrikaans goat Slingshot south african pranks
Boksem Print Advertisement
Boksem beer craft beer Afrikaans goat Slingshot south african pranks
Boksem Poster
Boksem beer craft beer Afrikaans goat Slingshot south african pranks
Boksem on Social media
Boksem beer craft beer Afrikaans goat Slingshot south african pranks
Boksem Facebook Page
Boksem beer craft beer Afrikaans goat Slingshot south african pranks
Boksem Twitter Page
Art Direction
Boksem beer craft beer Afrikaans goat Slingshot south african pranks
Boksem beer craft beer Afrikaans goat Slingshot south african pranks
Boksem beer craft beer Afrikaans goat Slingshot south african pranks
Four Pack - Art Direction
Boksem beer craft beer Afrikaans goat Slingshot south african pranks
Carrying method - Art direction
Boksem beer craft beer Afrikaans goat Slingshot south african pranks
Trompie - Stout beer
Boksem beer craft beer Afrikaans goat Slingshot south african pranks
Rooie - Red Ale
Boksem beer craft beer Afrikaans goat Slingshot south african pranks
Boksem beer craft beer Afrikaans goat Slingshot south african pranks
Close up of bottel neck and slogan
Boksem beer craft beer Afrikaans goat Slingshot south african pranks
Slingshot - art direction
Boksem beer craft beer Afrikaans goat Slingshot south african pranks
Slingshot in action
Boksem beer craft beer Afrikaans goat Slingshot south african pranks
Boksem Bier - Craft Beer Packaging
Published:
Janus Badenhorst's profile

Owner

Janus Badenhorst's profile
Potchefstroom, South Africa

Boksem Bier - Craft Beer Packaging

Brief Design the label, packaging and promotional items for a South African craft beer of your choice. Concept Inspired by the legendary South A Read More

Published:

Creative Fields

Attribution, Non-commercialAttribution, Non-commercial