Bojangles’ boasts a tremendous community of loyal, passionate fans because of its irresistible, made-from-scratch fare paired with a festive brand experience. With almost 500 quick-service restaurant locations, Bojangles’ needed a new digital marketing platform to overcome complex communication challenges. The digital platform also needed to include a mobile-optimized experience to satisfy on-the-go fans via smartphones and tablets.
Knowing digital marketing and Bojangles’ like it’s our job (wait, it is!), Studiobanks launched a mobile-optimized website for quick and convenient access to nearby locations and the full menu. The mobile website integrates with bojangles.com, providing Bojangles’ seamless content management capabilities. To complete an immersive digital experience, Studiobanks also delivered an integrated newsroom microsite to showcase Bojangles’ latest and greatest.