Design packaging for a fictional Australian product
to be launched in the norwegian market.
As pie is pretty huge in Australia, I decided
to create a mix-your-own pie kit. The idea was
to create several different flavours that easily
could be mixed into the pie of your choice.
Each part is shaped differently to easily separate
the various ingredients.
I wanted the design to be playful and rough while
the materialis of high quality. This way the design
would stand out from it's competitors on the shelves.