The theme for this project was Skin Care. A marketed brand, not known in the Skin Care category, was selected and a line of Skin Care products was developed using the selected brand. The brand chosen was Red Bull and the objective was to create a line of unisex Skin Care products that will communicate the brand's personality and maintain the mystique that consumers link emotionally to the Red Bull Brand. Body & Soul Skin Care by Red Bull is a bold, hip Skin Care line that reflects the well established Red Bull brand. Read Less