This is my response to the Body Shop brief for the D&AD Student Awards 2011. To tie in with their moral and ethical code of conduct, I wanted to create packaging that would be re-useable. The idea behind this project is that by creating something that is delicate and beautiful people would be more likely to hold on to it and re-use it. Each range is identifiable by the colour scheme and corresponding letter on the front of the swing tag. The imagery surrounding each letter hints at the ingredients or purpose of the product itself.