For this project, the challenge was to keep with the themes of color and imagination — already introduced in previous campaigns for Body Glove's Smoothies swimwear line — while still offering the target audience something fresh and new from a visual standpoint.

 

Our creative solution was to combine fashion photography, digital collage and illustration for a visually impactful effect. By mixing these mediums, we created colorful, surreal worlds inhabited by powerful female characters who confidently expressed both individuality and imagination.

 

Conceived, art directed and produced by Brune & Blonde, this project was a collaboration with internationally-renowned digital collage artist and illustrator, Becha Becha at Machas.