Body Blaster Z (BBZ) is a local fitness center that strives to improve your mental and physical health. Started up by W. Ricky Pierre and Liz Velez, these two came up with the idea to cater towards men and women over the age of 30. Doing this they wanted to be established as a modern fitness center that caters towards a more wealthier lifestyle. Incorporating machines that show you your progress, trainers that are more than qualified to help you lose a couple pounds, and an individualized diet plan. They make your tasks so much easier for you than it is to actually pickup a dumbbell.
With BBZ just starting up they needed a face to represent themselves with to the consumers. Engaging The Group Advertising (TGA) for their whole identity package, they believed that they can reach something new and engaging. With some reviews on how the competition targets their audience, TGA was able to reach a decision that would work best for the brand as a whole. With a package that targets the specific demographic wanted, TGA pushed the brand beyond expectations with the creations of the stationaries and other merchandising as well. The branding is to have potential consumers switch from their local gyms that are filled with muscle heads and aura freaks. BBZ wants their customers to feel comfortable enough at the facility that they can also relax there at the spa and not get any unwanted vibes from health freaks.