Body Action is a gym that has been around in South West Sydney since 1989. It is one of the longest running gyms in the area and has spawned countless body building champions. The gym has a raw feel to it, testosterone mixed with a great attitude towards training and hard work. This needed to come across in the branding to make it stand apart from the more fitness oriented gyms offering shiny machinery and group classes.
I love training at Body Action and it was a real pleasure to create the branding for it which has not been updated since the gym first opened its doors to those in search of a place to lift heavy iron.