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Bobby McFerrin 2010 Tour - visual identity

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  • The visual identity for the 2010 concert tour of Bobby McFerrin in the Czech republic is based on the enigmatic photograph of Stewart Cohen and playful typography which highlights letters BMcF. The most interesting part of the project was development of the souvenir pack and t-shirt with the tour graphics (both to be sold before and after the concerts). The souvenir pack consisted of three postcards, two stickers and three pins and was wrapped in aluminium coated plastic bags. The key element of the pack was a self-standing die-cut postcard. The t-shirt was partially printed with a phosphorescent color which glows in the dark.

  • The key elements of the visual identity

  • Outdoor

  • Citylight posters

  •      Opening titles for the concert

  • Souvenir t-shirt

  • Part of the t-shirt glows in the dark

  • Souvenir pack

  • Content of the souvenir pack

  • Postcards

  • Die-cut self-standing postcard

  • Die-cut self-standing postcard

  • A details of the die-cut self-standing postcard

  • Pins

  • Stickers