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Boat Shoes

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  • In this project I created a conceptual package for the boat shoes.In my research i found that they were originally designated for seafarers, and meant to keep them safe by repelling water and preventing slipping on wet surfaces. Therefore, I designed a logo that shows a Cargo ship, representing the source of the people for whom the shoes were originally made.
    The visual world I tried to indicate is the world of ship accessories, and mainly- lifeboats.