Brand Identity for Boardwalk Projekt Management, Germany
BWPM or Boardwalk Projekt Management is a project management firm based in Germany.
Any successful project is a reflection of the effort that goes into it. The identity has been derived from a path that takes shape from “W” and “M”, suggesting the form of a boardwalk, to complement the name visually. Clean and uniform lines form the symbol, while basic typefaces evoke the qualities of “sincerity”, “honesty” and “clarity”, which represent the core values of the brand. The use of a parallelogram suggests forward movement, reminiscent of the initial push that BWPM gives a project right from its commencement.