Blur
Studio is a state-of-the-art visual effects and animation studio built on a
solid foundation of artistic talent and client relationships. Well
educated, highly motivated digital artists, work in an environment in which is
devoid from corporate bureaucracy, is relaxed, edgy, where artists can thrive
and strive for creative excellence is the company’s goal. Artists are given and environment where they can
thrive and creative excellence is the sole measure of success.
Blur works on a variety of different projects
over the course of a year that it provides the company with an opportunity to
employ a lot of different styles and aesthetics. Under Blur’s roof,
light-hearted, cartoony projects coexist frequently with realistic
science-fiction action pieces, what ensures that there’s always something for
the artists to enjoy working on.
Current audiences are businesses, game and
entertainment production studios who need production trailers, CG motion FX and
promotional media branding. .Their
original animation is targeted to anyone who appreciates quality animation.
Blur’s CGI unique presentations appeal to
audiences who are savvy and familiar with the dimensional imagery that has
become prevalent in high quality media of gaming and large screen. Blur has
brought that kind of quality to the commercial campaigns as in the
Eureka,
Pennzoil,
Superbowl
XLII and
Teen
Choice 08 as well as the game and movie trailers where digital
effects would be expected.
Blur strives
to provide high visual quality, computer graphics animation for a variety of entertainment
and commercial media in an open creative environment and do it as efficiently
as possible.
Strategy
In creating
the logo and branding for Blur Studios, I wanted to emphasize the company’s innovative
approach to imagery. In a published interview with FiringSquad.com, Blur’s co-owner
Tim Miller had stated the “the artists (at Blur) always want to push the (creative)
bar”. I thought that this statement was descriptive of the company, that their
present logo did not reflect that attitude, so I used it as a focus in the logo
and branding design, “Pushing the creative edge”.
Sample of selected sketches for the Blur logo design.
The final design incorporates a athletic figure, shown from the back, with the sleeves roll up, ready to work. The figure is positioned with the arms raised, hands at either side of the picture plane, head down as if to open up the negative spaces as it pushes against the edges of its boundaries.
Stationary set for this branding includes the business card, letterhead and envelope, a presentation folder with the front and back depicted as well as the inside containing stationary, business card insert and the branding tag line on the inside.
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