- Blueprint 2012
- A champion for emerging designers in Asia, a fashion tradeshow that brings East to West. In its third year running, the Blueprint logo was designed to present a sense of maturity using a modern serif with the letter "I" being broken to resemble thread spools. Embodying The Future being the theme, the campaign visual was shot to achieve the look of a heroine for emerging designers. A customised typeface was created and used throughout the campaign from print to video.