- The Brief
Bluefox Mobiles Pvt. Ltd. Is one of the upcoming mobile solutions providers. It integrates marketing solutions like sniper messaging to send the highly target oriented mobile advertising communication. Bluefox, wanted their logo to be very fresh and user friendly yet very sharp and bold in its appearance. Since its an expanding company, space had to be kept so that future brands could be integrated with similar branding to create an umbrella marketing oriented company brand.
Our SolutionWe selected blue as the primary color. The particular shade of blue had to be electric and youthful to represent a liveliness associated with the fast paced communication that prevalent in the mobile communication sector. As a secondary color we selected black as it represents organizational excellence and sharpness which was needed to promote the brand.The Typeface
The BlueFox typeface was created uniquely to give equal magnitude to both Blue, and Fox. Blue obviously had to be in Blue color. But since the mascot was to be used overlapping the O in Fox, it was kept in a more serious shade of black. The typeface is very sharp, representing the professionally clinical approach to the proceedings.The Symbol
The symbol in BlueFox is that of a fox with sharp angles and a gradient of deep blue. It symbolizes the depth in perception as well as a no nonsense attitude.