- Βlue Peach
Logotype Design. Illustration, Wood Elaboration, Printed material & Creative DirectionBlue Peach is a Coffee, Music, Bar based in Athens, Greece established back in 1993. It remains one of the oldest haunts in the northern suburbs of Athens and is more than just a neighborhood café-bar. Small, warm, with ambient lighting and the element of wood on the inside, but with many colourful cozy tables and chairs outside the street, near the trees, perfect for a cool summer breeze. The well-chosen music driven mainly Funk, Soul and Jazz rhythms but also Indie, making patrons of the city center to leave the historic triangle to a pleasant little further North.It is no exaggeration to mention that most of the furniture and decoration design of Blue Peach have been customized by the Interior designer herself, and this is a clue that we used for the brand idenity as well. That means, we have used custom solutions for some essential parts of the design, which is the menu (wood elaboration for the menu holder), the sign (stencil technique) , the illustrations (dotting/engraving technique), the choice of the printed material (recycled papers) and all of these work together in order to enhance the feeling of the human-friendly and warm enviroment.
- Logotype Design and Typography
A custom lettering has been designed in order to communicate the most essential characteristics of Blue Peach and the most important need was to maintain its classic values as an old café-bar but not in an outdated way or style. It has driven inspiration from the 60's aesthetics, and especially the music culture, but also from the classic whiskey labels. It consists of small and small capitals letters, with intense curves, that makes the logotype seem more playful and friendly in a way that communicates the casual and warm substance of the store in the morning and the classic and elegant look of the evening outing. This was also enhanced by the usage of serif elements. The basic typeface that was chosen as the most appropriate for the printing material is Gill Sans because with its British designed humanistic elements, it brings an artistic, vintage and cultural sensibility to the store in a classic and exceptional distinctive way.
- Handmade Illustrations
Five different illustrations have been designed from scratch in order to communicate in a descriptive way, the essence of Blue Peach. Since there was a need for the store to communicate its renovation, we have decided to use the illustrations in the printed material, such as coffee cups and coffee take-away boxes, so the new identity would work also outside the store. Black and white is the tone of the illustrations, to maintain the character of the store, classic, as it has always been.
- Graphic DesignKonstantina YiannakopoulouIllustrationYvonne IosifelliPrintingKontoroussis A.EPapersA>ypefaceGill Sans by MonotypePhotographyKonstantina Yiannakopoulou & Yvonne IosifelliThank you for watching.