I was asked to help evolve brand voice and content to reflect agency’s expanding capabilities and sophistication. I wrote their new site and introduced a tagline for the brand, "Hard Working Ideas."
My goal was to maintain the no-frills, no-nonsense attitude that led to the creation of the agency, but elevate the discussion to define the Blue Collar brand by it's expertise as much as its attitude. View live site here.
My goal was to maintain the no-frills, no-nonsense attitude that led to the creation of the agency, but elevate the discussion to define the Blue Collar brand by it's expertise as much as its attitude. View live site here.
Created new tagline, helped define the brand.
On-site signage.
On-site signage.
New messaging, featured in section headers.
Site got full content refresh, including an updated blog section featuring articles that will demonstrate thought leadership.
Full text of first blog post on the new site.
