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Blu Ray typeface design and print advertising

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  • Blu Ray
    Typeface design and print advertising
  • This project was for Sony to advertise the Blu ray system before the death of HD DVD. I used one of my fonts 'Balearic Thread' and then added a type treatment in photoshop. Unfortunately before the campaign aired Blu Ray became the only HD player and there was no longer a need for the advertising so the campaign was dropped.