A variety of brand work done for Blowfish Shoes while at The Branding Farm including the Shoe A Day Year 2 campaign, online style magazine Fashionography, and seasonal banners and emails.
Utilizing existing brand guidelines, a constant effort was made to reflect the soul of the company, while introducing trends and ideas that kept up with the ever evolving Blowfish girl and her interests. Over the past few years, Blowfish has developed a loyal following by engaging in consistent and relevant conversation with its customers and the voice is that of a trusted, cool and spirited friend—the design of these digital brand pieces strives to continue that conversation in a visual form.
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