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Bloomingdale's Loyalist Brand Mascot Development

Character Design
We had a great time working with the creative team at Bloomingdale's developing the character mascot for their "Loyalist" promotion. We explored over two dozen different dog breeds, variant silhouettes, and multiple render textures and materials during the process.

Trying to create a strong graphic form as well as capture all the multiple subtleties and attitudes of a Labrador while still retaining the balloon look was not an easy task. But after a great collaborative process with the creative team the results are pretty spectacular, and the promotion is a huge success. Keep an eye out for this little guy, he is “Blowing Up!”

Bigshot Toyworks specializes in the creation, realization and manufacturing of unique characters and visual assets for advertising, entertainment, and commercial products. If you need carefully crafted visual development for your brand or entertainment property, or you need to make some toys or collectibles, contact us. We have over 20 years of experience and would love to talk to you about working together.
Bloomingdale's Loyalist Brand Mascot Development
Published:

Bloomingdale's Loyalist Brand Mascot Development

Character mascot design for the Loyalist promotion

Published: