Bloomfield Farm Honey was designed for the primary audience of a woman in her late 20's, blogger/stylist, and has a cat named Mr. Meogwi. The challenge was to design packaging for a farm to fork product, in this case the product being honey.
Bloomfield Farm is located three hours outside of Kansas City. It has been family owned and operated since 1992. Beekeeping became part of the farm's daily activity in the 80's. Their honey was at first sold purely to family and friends. In the past five years the business has expanded to selling their honey at high-end speciality stores in the Kansas City area. Another one of the family's passions has been grown wildflowers, exemplifed by their inclusion of wildflower seeds within the actual paper of their packaging.
Plant your packaging and watch it grow!