To create awareness for using Rako condoms by reaching active young people at the places they are most likely to visit when starting and finishing party nights.
Many of them visit fast-food restaurants where they often eat kebab packed in the well-known foil which protects clothes from having unwanted sauce-drops on them. So this foil secure protection for everyone to enjoy the pleasure of eating a kebab. And it is a coinciedence that Rako condoms have the same function: securing safe sex - with no dropping.
We took advantage of this similarity in the communication of Rako condoms and we used unconvetional channel of communication. With this the access of concerned young target group is guaranteed just because almost each of them have delight in enjoying the pleasures... of eating a kebab.