Redesign of cereal packaging from discount supermarket chain Lidl. We were asked to create something that didn’t scream discount and bad taste.
We wanted to break with the notion of the “Giant Wall of Cereal” that dominates tables around the globe each morning — and instead create sleek, slender boxes of cereal that got the point across in a quirky and fun way.
The slender boxes are lined with plastic foil on the inside, and the opening mechanism of the plastic lids keep the contents fresh and crunchy.
Made in collaboration with Louise Degn, Kasper Andersen & Mille Holm Rasmussen.