Hand drawn type using the paintbrush tool in Illustrator with the mouse.
Following are hand-drawn sketches I did when coming up with re-designing the Blizzard logo/ TM for our class assignment.
These are type drive re-designs of the logo/ TM in illustrator. Original typeface used for inspiration was Futura.
The normal logo/ TM that users would see upon landing on the page and before they chose a mood that they were feeling that day to change the logo to.
Aggressive/ Fierce/ Fighting Spirit/ Perseverance/ Thrive
Healing/ Calm/ Peace/ Relaxing
Protective/ Dependable/ Resilient/ Bold
Upset/ Dazed/ Confused/ Depressed/ Sad/ Tired
Following screens are what the logo/ TM would look like on the website once the user has decided on the mood.
The logo/ TM could also be used on retail boxes before the website goes live with the new logo/ TM options. An ad campaign could also be launched (i.e. collect-them-all).
