My role in Blastbeat was to create a vision and implement a strategy for the online element of the business. The solution had to allow multiple stakeholders (parents, youth, internal staff, educators and media) to interact with the business, grow the number of schools taking part in the program and deliver a superb user experience.
After rolling out the multi country, brandable brochureware site we required a solution that would free up our design and technical team from making updates and empower our global management team to maintain and update their local sites.
We also required a solution to allow country and regional managers to view new applications and process sales visits along with monitoring and grade the work that was submitted by the programme participants.
To meet the objectives I was responsible for rolling out an integrated Content Management Solution, CRM and reporting solution for our internal staff.
The CMS included a granular permission based system to allow administrators to setup users in 'Roles' relevant to the level of access required. For example Country Managers had permission to change the entire country site whereas Regional Managers could view new applications and setup site visits to sell the programme into the Schools. Other users (sponsors, media agents) may have been given access rights to upload photos only.
We conducted a full review of existing non performing processes (e.g. applications submitted via email) and interviewed all stakeholders building personas which fed into the requirements for the system.
Prior to the rollout we conducted extensive user testing with our stakeholders to ensure every process was easy to complete and to iron out any User Interface issues.
The result was a business tool that allowed the company to grow exponentially while freeing up key resources to focus on the development of the Social Network and E-Learning platform (www.blastbeat.tv) which is showcased in other projects in my portfolio.