has reified the person. Individuals feel forced to live in places that don’t
define them, that they cannot appropriate. ‘The corrosion of character’ is
taking place according to Sennet because of this change in the relation between
the industrialized world and people, particularly the way they work and live.
Besides, mass media has ‘universalized’ the patrons of
behavior. Idols are references and everyone tries to become like them. (In 2015
it is expected that procedures of plastic surgery will quadruple the ones performed
in 2005) This preeminence of what
is aesthetical is on the rise in consumer societies.
We become brands and forge our identities through them.
This project is based on this idea. There is a pristine
face, with no personality. It seems that we can change our own gaze, we can
swop our mouth, we can buy our own face. We look for so many things, that we do
not find anything.
Through this project, I analyze the capacity of
appropriation and the fragility of our current condition. We live in the dictatorship
of the instant.