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Bēhance

  • I was commissioned for this pitch by Timesquare Advertising (in 2010), who asked me to come up with a new look and feel for Bizz'Up energy drink for their launch into the South African market. The company wanted to punt the idea that the energy drink is completely natural and has the Hibiscus flower as a natural ingredient. We thus had to incorporate the flower into the branding & then roll out the concept into a hanging mobile, flyers, a fridge display and small cards for table decorations that could fit together as a puzzle.