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  • Bittereinder 
    - die bitter bier met die soeteinder
    Brief: Creating a brand image, packaging, and promotional items for a new range of South African craft beer. The brand must be exclusive and sophisticated.

    Concept: Bittereinder refers so someone who pulls through till the end. This brand is aimed at a target market who is between the ages of forty and sixty years old, and still drinks beer. They are bittereinders.
  • Packaging 
  • Beer Labels: Front & Back
  • Packaging 
  • Stacking
  • Promotional Coasters 
  • In Stor Display 
  • Promotional Bar Item - Bathroom Indicators
  • Promotional Posters