- die bitter bier met die soeteinder
Brief: Creating a brand image, packaging, and promotional items for a new range of South African craft beer. The brand must be exclusive and sophisticated.
Concept: Bittereinder refers so someone who pulls through till the end. This brand is aimed at a target market who is between the ages of forty and sixty years old, and still drinks beer. They are bittereinders.
- Beer Labels: Front & Back
- Promotional Coasters
- In Stor Display
- Promotional Bar Item - Bathroom Indicators
- Promotional Posters