"As graphic designers, we develop an innate compulsion to fix bad kerning and to clarify muddled messages. That’s a big part of “learning to be a designer.” It doesn’t matter whether it’s a major corporate identity system or a toddler’s birthday invitation with an audience more likely to eat the design than read it. Most of us are in this field because we enjoy solving visual problems. Over time, we develop an internal compass that guides us and helps us make design decisions."

Brian Dougherty, Green Graphic Design