Birchbox considers themselves “curators of products” — beauty products
to be exact. On a subscription basis, they deliver a hand-picked
assortment of deluxe-sized samples of high-end beauty products — those
name brands potions that earn rave reviews but never go on sale.
kick-start this start-up, we needed to create a visually stunning
design, capable of turning heads even in the critical world of
high-fashion. It also needed the back-end ecommerce functionality to
sell and manage subscriptions. The end result accomplished all that and
more, leaving room to scale as business grows.