Biotermik is a manufacturer and distributor of thermal insulator
products that are both lightweight an sustainable. Their core value is
to reduce: they reduce waste, reduce energy consumption, and reduce
costs for the consumer.
The identity is inspired by their
production process and the way their insulators work. Their production
process takes a plastic product that has turned to waste and gives it a
new purpose, thus giving it an infinite life cycle in which it is never
useless. Their insulators work by having hundreds of tiny bubbles inside
that reduce heat transfer.
These two elements were used when
making the identity, and are clearly identifiable in their logotype.
Their business cards are produced using recycled paper, once again
giving material a new purpose.