The Biore 2 week challenge was a multi-channel campaign challenging consumers to use a combination of product for 2 weeks to get healthier looking skin. This campaign was a facebook contest and a coupon give away, promoted on the brand site, through emails, and with banner ad units. The goal was to get the consumer to download the coupon and try the products for 2 weeks. Durning that 2 weeks they can enter the contest and have a chance to win daily prizes as well as the end of the contest grand prize.
Facebook 2 week challenge landing page
Facebook game page
Email to the Biore® database telling the about the contest and giving them a chance to enter
Email response after signing up for the 2 week challenge
Daily email reminder
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