Bio food & products are new in the Romanian market. The benefits of a healthy & controlled origin product are not well understood. The client - Biogood - wanted a campaign communicating the main advantages of eating healthy (bio) food. The approach was "make things honest", simple & healthy, as one would do in own kitchen. The photography style was, as well, ment to be clean, organic - the common working method seen on kitchen table.
This project included art direction & graphic design.
Project done while at Odyssey Comunication.
Copywriter: Alexandra Mitoi