Biofreeze re-brand for the UK market
- Biofreeze re-brand for the UK market
Biofreeze Pain relief gel - Biofreeze is the brand name for a topical pain relieving gel distributed by G.R Lane Health Products Ltd.
Biofreeze is a product used for relieving pain in sports injuries, arthritis, sore muscles and joints, sprains and backache. For many years the product had been brought in from the United Staes in its American packaging. It was felt that the images of American football players and Detroit car makers on the packaging did not suit the UK market. A more dynamic and neutral branding was wanted for the Hospital and pharmacy based counter top sample dispenser pack. This was backed up by exhibition panel and pull up banner work. 
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