Graphic identity for French Pâté
- This is my submission for the latest Mypitch.com brief for French pâté company Hénaff. With a simple coloring scheme, I tried to identify the bio/organic product segment with a new sub-logotype with a talk balloon saying "Bio" inside. I wanted to emphasize the brand and differentiate it among other ecological products in the market.
There are 9 different color alternatives all are tints of the previous version and all 9 makes the whole segment (which means there are 3 spares for future uses). The last part is for the vegetarian products. These will also be packaged to natural looking packages. Just like a wooden looking tap or natural paper may be used.