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This is my submission for the latest Mypitch.com brief for French pâté company Hénaff. With a simple coloring scheme, I tried to identify the bio/organic product segment with a new sub-logotype with a talk balloon saying "Bio" inside. I wanted to emphasize the brand and differentiate it among other ecological products in the market.
<img class="yui-img" src="yui-tmp-img"><img src="yui-tmp-img">There are 9 different color alternatives all are tints of the previous version and all 9 makes the whole segment (which means there are 3 spares for future uses). The last part is for the vegetarian products. These will also be packaged to natural looking packages. Just like a wooden looking tap or natural paper may be used.Links:http://www.mypitch.com/creative/chriak-designhttp://www.mypitch.com/brief/henaff/graphic-identity-french-pate