The historic Biltmore hotel has remained Miami’s only four-star, four-diamond hotel for six consecutive years. Surprisingly though, all of their marketing materials were in great need of a redesign and refresh. Following the delivery of completely fresh photography, I was hired to redesign all of their marketing and printed materials, including including direct mailer, rack brochure, key card packet, spa menu, spa brochure, and much more. While respecting the long tradition of elegance and simplicity, I was able to redesign and refresh all of these deliverables with a much cleaner and fresher treatment of typography, while letting the photography take center stage.
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