The challenge was to make a series of billboards with slogan "Fit on (country name)". I decided to embed some showplaces of selected countries into traditional Ukrainian stitch patterns. Such patterns decorate part of ukrainian folk costume - vyshivanka shirt. So idea is: to travel is so simple as to take on your own shirt.
For UAE I took Sheikh Zayed Grand Mosque, dromedary camels and some kind of traditional arabic patterns adapted to ukrainian ones.
Check it below and thank you for you comments and appreciations :)