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Billboard concept for travel agency

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  • Fit on Emirates
    Billboard concept for travel agency
  • The challenge was to make a series of billboards with slogan "Fit on (country name)". I decided to embed some showplaces of selected countries into traditional Ukrainian stitch patterns. Such patterns decorate part of ukrainian folk costume - vyshivanka shirt. So idea is: to travel is so simple as to take on your own shirt.
    For UAE I took Sheikh Zayed Grand Mosque, dromedary camels and some kind of traditional arabic patterns adapted to ukrainian ones.

    Check it below and thank you for you comments and appreciations :)