Billabong Central World, Thailand
Billabong's multi-brand concept store in Bangkok, Thailand, featuring Nixon, Von Zipper, Dakine, Element, Sector 9, Plan B, Lakai, etc.
Besides the store graphics, I designed the logo for the street/skate section. The name "4220" is Billabong HQ's zip code in Australia. Playing off the idea of location (zip code) and street culture, I chose stencils as the concept. Skaters and urban kids are used to seeing it on the roads, parking lots, building numbers, and as a popular graffiti style (artists – Blek le Rat, Banksy etc). The logo was stenciled on the wall to keep it authentic.
Posters, banners and stickers were used to announce the store opening on location and around the mall.