C: 513-476-1112 E: wparsons1@att.net Tw: @bparsonsdesign
Creative Director | Sr. Art Director | Design Specialist
Exceptional creative professional with 30+ years of graphic design experience as Art/Creative Director, responsible for creative collateral and promotional campaigns for Fortune 500 clients including Procter & Gamble, Johnson & Johnson, Gibson Greeting Cards, Kenner Toys, and Kroger Foods. Expertise demonstrated through developing packaging for Pampers diapers, Puffs brand tissues, Beetle Juice toy line, storyboards for Vidal Sassoon television commercial, designs for Walt Disney’s “Who Framed Roger Rabbit” promotions, and #1 selling line of vinyl shower curtains composing 67% of company vinyl bath curtain revenue.
Professional Highlights
Bill Parsons Design … Columbus, Ohio (2009 – Present)
Start-up design firm headquartered in Hilliard, serving clients primarily in Cincinnati area – including ST Media Group Intl., The Caledonian Society of Cincinnati and Kentucky Scottish Weekend – specializing in corporate identity kits, and design of magazines, brochures, newsletters, posters, and media kits.
Creative Director / Owner
Provide publications, marketing materials, and promotions for clients using latest technologies, serving in consultant capacity to develop design according to specifications, maintain quality control, manipulate images, ensure proper print preparation guidelines are followed, generate client proofs, and communicate press needs to printer for color output of product – all within client budget and cost parameters, by agreed-upon deadline.
ST Media Group, International … Columbus, Ohio (1995 – 2009)
Global publisher with market presence in North America, Spain, Portugal and Brazil supported by 75 employees generating $8 million in revenues from such clients as Xerox, HP, Brother, and Saati.
Art Director
Oversaw design, prepress, production, archiving, photo generation/correction/manipulation, and ad placement processes of large portfolio of quality screen printing projects focusing on such priority projects as The Big Picture, Screen Printing and S&S Magazine en Espanol utilized such advanced high-level professional design tools as Photoshop, InDesign, Illustrator, MS Office, Alien Skin, and Bridge on daily basis, producing customized illustrations and photographic images within designated corporate budgets at lowest possible costs.
Received acclaim for exceptional quality of work generated at absolute lowest cost, accepting recognition from President of trade association – Specialty Graphic Imaging Association (SGIA) – multiple times.
Obtained copy of images from editorial, re-creating graphics or manipulating images to fit layout, and developing pages for current magazine issue with aid of templates. Picked up ads from Production Coordinator, placing ad according to space/cost parameters, re-designing total magazines to accommodate changes or publisher specs, and providing dummy of ad layout.
Martin Fryer Design … Cincinnati, Ohio (1989 – 1995)
Full-serviceboutique design studio, pre-press, and type-setting agency serving small tomid-sized clients at single location supported by 5 employees; market presenceincluded U.S., England, U.S./British Virgin Islands, with such Fortune 1000(and other) clients as Johnson & Johnson Band Aid Brands, Gibson GreetingCards, Kenner Toys, Procter & Gamble, Kroger Foods, and Cincinnati Museum Center.
Graphic Designer
Afterrepeated recognition given by firm owner for consistent, ongoing qualitycontract work, chosen to serve on-site at corporate headquarters; producedmultiple graphics campaigns for Procter & Gamble, serving as Art Directorfor individual promotions, initiatives, and publications. Span of dutiescovered newsletter, magazine, press release, brochure, and storyboard designs,as well as functioning as key member of internal client marketing teams tobrainstorm campaigns – from concept to implementation – executing promotionsthat drove sales, generated revenues, and enhanced brand images. Maintainedprofessional skill set by receiving most up-to-date graphics and softwaretraining, frequently requested by name for outstanding abilities by firm clients.
Early Career History
Senior Graphic Designer – Hulefeld& Associates (Cincinnati, Ohio)
Design Centre Manager – SaturdayKnight Limited (Cincinnati, Ohio)
2012 Saint Andrew's Ball, Client: The Caledonian (Scottish) Society of Cincinnati, Media: Illustration
