Branding for a new online shop
Bikinivista is a new Australian set-up that will (when fully
launched) be selling hot bikinis for women in their 20-40s. The
Bikinivista brands will be a well selected group that fits right in with
cool, edgy, travelling girls. It will have a small selection of brands
and cater for a very specific market. It should all feel very Sydney, LA
and New York.
Dalston was asked to take care of the branding. We created a classic
fashion logo and mixed it up with raunchy and hot photography and a bit
of dirt. It should all feel very naked and in your face. We designed a
website including a bespoke shopping solution as well as an all pink
blog with an editorial feel to it. Guidelines were also set out for
production of bags, cards and social media.
(All imagery on current website are used as placeholders and style guide only, new imagery coming soon)