Create the corporate identity for BIKES, which is an urban bicycle franchise concept.
Almost all bicycle stores in denmark is positioned in the same family/sporty way. They all use a red + grey colorscheme. In addition, competitors' product range are very similar.
In a market where everybody seems to be competing for the same audience, it's importent for BIKES to stand out from the crowd and be the bolder player of the bunch. To make BIKES embrace this rebellious attitude I created a logo inspired by bike parts.
// School Assignment from School of Visual Communication, Denmark