"Bike to Work, School, And fun." | 2012 poster
This year's poster was designed with a broad audience in mind. Various bicycle styles, along with the message, seek to speak to the rookie, the enthusiast, and dedicated cyclists alike.
This strategy's goal was to send a lighthearted and encouraging invitation to those who may not feel confident about their two-wheeler or physical condition. Perhaps, it would also re-asure those who already choose a velocipede over any gas-guzzler, that their community is making a solid attempt to shift toward health and social consciousness.
Or, simply to give them a chance to demonstrate their very own badassery.